MILAN—Following this weekend’s announcement that Mido would be postponed due to the Coronavirus outbreak, show organizers today announced new dates to celebrate the show’s 50th anniversary. Mido will now take place from Sunday, July 5 through Tuesday, July 7 2020. Show organizers said that these dates are “compatible with any coming provisions made by the competent authority for the health crisis and for the evolution of the national and international situation.” Mido’s online platform, MIDO4U remains activated. It will be open to visitors from Tuesday, March 3 through Friday, July 3.

President Giovanni Vitaloni said, “After the decision to postpone Mido, the wisdom of which we are ever more convinced of after seeing how the emergency has escalated in the past few days, and the relative precautions adopted by the Italian government, we have worked nonstop in the last 72 hours to be able to define the new dates, carefully chosen to meet the needs of the sector. Thanks to the tireless work of the whole staff and to the collaboration with Fiera Milano, we are already able to announce the new dates.

In addition to the support of the most important companies, in these hours we have met with our exhibitors, buyers, and stakeholders, because Mido is the reference point for the sector, and, above all in this delicate moment, it is the reflection of Italian and international eyewear, a unique resource recognized worldwide as an important economic segment for our country. The new date will allow the brands to present the new collections in preview, as it always happens in February at Mido, and to meet with buyers that arrive from all around the globe, in order to understand the coming season’s trends,” Vitaloni said.

Show organizers are still scheduling the program of appointments for Mido’s new dates. All updates will be available online at www.mido.com and on the show’s official social media channels: Instagram, Facebook, Twitter, and LinkedIn, as well as through the official app.

Mido first opened its doors in 1970. This year’s event marks the show’s 50th anniversary.