Marcolin Group Announces Collaboration With The Swatch Group Ltd.’s Omega SA and Longines Watch Co. Francillon Ltd.


LONGARONE, Italy—Marcolin Group and Omega SA and Longines Watch Co. Francillon Ltd., both affiliates of The Swatch Group Ltd., have announced the beginning of a collaboration for the design, production and distribution of OMEGA and Longines branded sunglasses and eyeglasses for men and women. This collaboration is renewable, and valid until the end of December 2022. The Longines eyewear collection echo the brand’s timepieces by incorporating multiple style elements. The sunglasses are categorized in three segments: Classic, Heritage, and Sport.

The sunglass collection will be available in select Longines boutiques this fall, and the complete eyewear collection will be available in the Marcolin Group distribution network beginning this November.

Massimo Renon, CEO of Marcolin Group said, “Marcolin Group meticulously developed highly recognizable Longines eyewear products identifiable by elegance and sporty design, conceived for those who value authenticity and high-quality. We are proud to be partnered with them to transform the distinct heritage of the Longines brand into extraordinary sunglass and optical styles made with excellence.”

The OMEGA collection also takes inspiration from the brand’s luxury timepiece range through materials and identifiable features inspired by crowns and bezels. OMEGA has extended its distribution to independent retailers as well as its own corporate boutiques and online store. The complete eyewear collection will have expanded availability through the Marcolin Group distribution network.

“The OMEGA eyewear collection realized by Marcolin Group is crafted in Italy with top-quality materials and obsessive attention to details recalling the exclusivity of the brand. Its pioneering spirit, deep and long expertise in luxury, precision and innovation, further enhance Marcolin Group’s brand portfolio in terms of refinement and excellence,” said Renon.