LONGARONE, Italy—Marcolin Group and GCDS, a clothing and accessory brand founded by brothers Giordano and Giuliano Calza, have announced an exclusive global partnership for the design, production and distribution of sunglasses and eyeglasses under the Calza brothers’ GCDS brand. The partnership will last for a five-year period from 2020-2024. Marcolin Group manufactured their first eyewear collection for GCDS in 2019, and the collection was then shown at GCDS’s September 21, 2019 fashion show.

GCDS’s key design elements include irony, experimentation and street style. The brand’s frame collections with Marcolin Group will embody these elements, and will feature original, modern shapes as well as sporty, oversized wraparound frames and logos.

Massimo Renon, CEO of Marcolin Group, said, “We are proud to have entered into this agreement with GCDS, a young and versatile brand, a benchmark in the luxury street style field. With this partnership, Marcolin Group is taking a further step towards the diversification of its portfolio. We are certain that both groups will benefit from the positive synergies and proud to collaborate with GCDS in defining a strategy to strengthen the eyewear segment at an international level”.

Giordano Calza, CEO of GCDS, said, “For us, this partnership represents an important expansion of GCDS’s accessory portfolio. We took the strategic decision to work alongside an Italian partner that is a worldwide eyewear leading company”.

Marcolin Group’s GCDS collections will be available beginning April 2020 on www.gcds.it, in the brand's flagship stores and on select e-commerce platforms. Worldwide distribution in the optical channel will begin in the second half of 2020.