Marcolin Group and Bally Sign Worldwide Exclusive License


Massimo Renon (l) and Frédéric de Narp.
LONGARONE, Italy—Marcolin Group and the Swiss luxury brand, Bally have announced the signing of an exclusive worldwide license agreement for the design, production and distribution of sunglasses and optical frames for women and men with the Bally brand. The five-year agreement will run until December 2023 with the possibility of a renewal for another four years. A preview launch of the eyewear collection is to be held for the Asian market, later extending to the rest of the world.

Bally was introduced as a footwear brand over 160 years ago and today offers a complete luxury lifestyle, crafting desirable quality products.

Massimo Renon, Marcolin Group CEO said, “We’re excited to embark on this collaboration, becoming the exclusive partner for the brand’s eyewear category. Pioneers of production techniques, innovation and design, Bally shares a selective approach with our Group, aimed at qualitative perfection and ongoing research.”

He continued, “The decision to present Bally in Asia is part of the focus strategy and new investments on this market, one of the most important for the Marcolin Group. This market was chosen as a launch pad for the first Bally eyewear collection into which we will transfer the distinctive features of the brand, reinterpreted according to our know-how.”

Frédéric de Narp, Bally Group CEO added, “We are delighted to have teamed up with Marcolin Group, an exceptional partner with great expertise and quality. Marcolin Group's know-how combined with Bally’s signature style and flair, make the perfect recipe for the hottest eyewear. The choice to launch in Asia was simple—it is a market close to Bally’s heart, and home to some of the world’s most discerning and fashion forward clients—the best take-off pad for this fantastic new collection.”