Marchon’s Flexon Rolls Out Digital Video Campaign, ‘Flexon Extreme: Don’t Try This At Home’ Series


NEW YORK—Flexon, known for its technologically advanced memory metal designs, announced their latest digital video campaign which is inspired by Flexon Eyewear customer product reviews, customer testimonials and experiences.

The “Flexon Extreme” video campaign recently kicked off on the brand’s Facebook page and the company will continue to release new videos on a rolling basis through September 2017. Each video will be supported through promoted posts on Facebook and shared on Instagram along with Flexon’s YouTube channel and website, the company said.

According to Marchon, this new video campaign is following the success of the brand’s first video series which launched on Facebook on September 2016 and garnered over 16.5 million views and by the end of 2016, received 11 million engagements. The creative series also featured footage that was inspired by customer’s personal stories.

The “Flexon Extreme” video series consists of five 15-second videos depicting various attempts to destroy a pair of Flexon Eyewear with each pair withstanding the attempts. The featured frame in all five videos is Flexon’s best-selling model, “Nathaniel.”

Take a look at the two latest videos in the “Flexon Extreme” digital campaign, here, in Vision Monday’s Multimedia section.