Marchon Announces Exclusive Global Licensing Agreement with Lanvin S.A.

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NEW YORK and PARIS—Marchon Eyewear and Lanvin S.A., the luxury French fashion house founded in 1889 by Jeanne Lanvin, have entered into an exclusive, long-term global licensing agreement for sun and optical eyewear under the Lanvin brand name. The first men’s and women’s collections developed under this new partnership are scheduled to be released globally in September 2020, and a capsule collection of four sunglasses will preview in March 2020 before the official launch.

Marchon first began collaborating with Bruno Sialelli, Lanvin’s creative director, to develop and manufacture sunglasses for Lanvin’s Spring 2020 runway show held last week in Paris. That collection will be sold exclusively through Lanvin’s flagship stores.



Eyewear created under a collaboration between Lanvin’s creative director Bruno Sialelli and Marchon Eyewear debuted at Lanvin’s Spring 2020 runway show in Paris last week. Image courtesy of Lanvin.
Jean-Philippe Hecquet, CEO of Lanvin stated, “I am delighted to announce this new partnership. I am convinced that the combination of Bruno Sialelli’s creativity with Marchon’s strong expertise and global vision will assure great success to Lanvin eyewear.”

Nicola Zotta, president and CEO of Marchon Eyewear, Inc. said, “We are very proud to collaborate with Lanvin and contribute to the brand’s future global growth. Lanvin’s prestigious legacy and modern vision have already begun to inspire our teams. We look forward to being a part of the forward momentum of the Lanvin brand and working closely with Bruno and his team to realize his vision, while extending our category expertise and positioning within the luxury eyewear segment.”

The new Lanvin eyewear line is planned to be sold globally in select department stores, specialty stores, and premium sun and optical retailers, as well as in Lanvin’s retail locations and online at lanvin.com.