TROY, Mich.—I-deal Optics Holdings, Inc. has announced that Jan Cory has been named executive vice president and chief commercial officer for the company. The position became effective on March 9. In this role, she is responsible for the development, advancement, and execution of the commercial strategy aimed at business growth and the widening of I-deal’s reach, the announcement said. Before joining I-deal Optics, Cory held senior optical industry leadership positions at Luxottica, Viva/Marcolin, Silhouette and most recently, IDOC.

Cory has a strong history of building enterprise value through the optimization of existing processes while developing new revenue opportunities, I-Deal noted.

Cory said, "I am energized by this unique opportunity to use my previous experience to take this respected 25-year old company into an even greater nationally prominent position. By utilizing I-deal’s considerable customer goodwill and outstanding service reputation, we will enhance our capabilities to deliver to the market the most value-creating brands in the industry.”

Michael Feldman, president and CEO of I-deal Optics, said, "We are very pleased to partner with Jan at this important juncture in our business. I am confident that by incorporating Jan’s talents in sales and marketing into our organization we can extend our reach, propelling the business from its stable foundation to a greater national footprint."

Based here, I-deal Optics is a leading supplier of prescription eyeglass frames to the value segment of the eyewear market. The company delivers a combination of innovation and quality at the best prices possible across a broad portfolio of products consisting of eight brands and over 600 styles.

I-deal has delivered strong financial performance by consistently growing sales and earnings since it was founded in 1996. The company has gained the confidence of its private practice, national account and managed care customers through on-trend, innovative design capabilities and superior customer service.