Latest News I-deal Optics and Rafaella Renew Licensing Agreement By Staff Thursday, September 24, 2020 12:15 AM TROY, Michigan and NEW YORK—I-deal Optics and Rafaella, a division of Perry Ellis International, have announced a multi-year extension of their licensing agreement. The agreement grants I-deal Optics the rights to design, produce and distribute sun and prescription eyewear under the Rafaella brand through Dec. 31, 2023. I-deal Optics has held this license since 2018. Rafaella was initially launched in 1982, and is now a well-established lifestyle collection of on-trend and ready-to-wear styles that embrace women’s individual shapes. Michael Feldman, president and CEO of I-deal Optics, said, "We have enjoyed being part of the growth story of this powerful women’s collection. As with the apparel, our customers love the styling, the colors, and the fit of theeyewear."