SCHIPHOL, the Netherlands—GrandVision N.V. (Euronext: GVNV), parent company of For Eyes in the U.S., has officially appointed Willem Eelman as a member of its management board. The move was formally approved earlier this month at the company’s extraordinary general meeting (EGM) and was effective May 15. Previously, the supervisory board of GrandVision had appointed Willem Eelman as the company’s new chief financial officer. Eelman succeeded Paulo de Castro, who had resigned, as VMAIL reported

Eelman, a Dutch national, is the former CFO and chief operations transformation officer of C&A Europe, a leading clothing retailer in Europe. Prior to joining C&A, he held several senior roles at Unilever, including CFO Europe and its chief information officer. He had been a member of GrandVision’s supervisory board since 2011 and chairman of the audit committee since 2011. He resigned from the supervisory board on April 2, according to the announcement.

“I am excited to welcome Willem Eelman to GrandVision’s management team,” chief executive officer Stephan Borchert said in the announcement. “Willem’s deep financial and operational experience as well as his strong understanding of GrandVision will enable a very stable 
and smooth transition and will support the company’s further growth strategy and its main initiatives.

GrandVision, a global leader in optical retailing, operates in more than 40 countries across Europe, the Americas, the Middle East and Asia and serves its customers in more than 7,000 stores.