CooperVision Announces ‘Brilliant Futures Myopia Management Program' in Advance of U.S. Launch of MiSight 1 Day Contact Lenses


CooperVision held a launch event for the new Brilliant Futures Myopia Management Program earlier this month in Miami. Shown are ECPs who attended the session.

SAN RAMON, Calif.—CooperVision, which is preparing for the March 2020 U.S. launch of MiSight 1 day contact lenses, has kicked off the new year by announcing this week the details of its comprehensive myopia management approach. An initial group of eyecare professionals (ECPs) gathered in Miami on Jan. 7-8 to learn about the “Brilliant Futures Myopia Management Program” and to prepare to prescribe the MiSight 1 day lens to patients. CooperVision’s MiSight 1 day lens is the first and only product approved by the Food and Drug Administration for slowing the progression of myopia when initially prescribed for children 8-12 years old, as VMAIL reported.

The Brilliant Futures Myopia Management Program seeks to create a new standard of care for children with myopia. It provides inclusive practice, child and parent support to create the optimal environment for compliance, satisfaction, clinical outcomes and long-term loyalty, all via a comprehensive management program featuring MiSight 1 day daily disposable contact lenses, according to CooperVision’s announcement.

“We believe success in addressing the rising severity and prevalence of myopia progression involves commitments from the parent, the child and the practitioner,” Michele Andrews, OD, senior director of North America professional and academic affairs at CooperVision, said in the announcement. “This is why we are taking a new approach to partnering with eyecare practitioners to help them achieve the best possible outcomes.”

The program features:

• Transparent, defined protocol for care, meaning the patient is aware of everything included in the program (including services and lenses) while promoting confidence and efficiency for ECPs.

• Free product shipping and returns, creating no-hassle product availability for the patient, thereby enabling better compliance for the wearer and removing the guesswork from developing and marketing a supply strategy for the ECP.

• An interactive mobile app to keep patients engaged with the practice and their program of care, providing convenient access to myopia management information, lens handling instructions and videos, appointment scheduling and reminders, product ordering and more.

The launch event was held for an initial group of ECPs interested in offering the comprehensive myopia management approach in their practices, in advance of the lens’ broader March rollout, according to the CooperVision announcement. Attendees heard from ECPs from across the globe who currently prescribe MiSight 1 day lenses in their practices. Indie Grewal, OD, the largest MiSight 1 day contact lens prescriber in the United Kingdom, shared his experience and talked about how he approaches educating parents about myopia and why a myopia management program that incorporates MiSight 1 day can be beneficial.

ECPs who gain certification to implement the Brilliant Futures Myopia Management Program in their practice will receive extensive support from CooperVision, including:

• Ongoing ECP education. ECPs will have online access to the latest information about myopia management, insights on parent and patient beliefs and behaviors, and how those apply to prescribing MiSight 1 day.

• Specialist support. Every certified provider will be connected with a specialist in both the clinical and practice integration elements of the comprehensive program, allowing one-to-one conversations tailored to specific practice opportunities and needs.

• Myopia management toolbox. Practices will receive patient and parent education tools, staff training tools, practice integration support and community outreach and engagement resources.

“I’m a firm believer that effective communication leads to better outcomes through increased compliance—especially when outlining a myopia diagnosis and treatment plan to my pediatric patients and their parents,” said Roxanne Achong-Coan, OD, FAAO, FIAOMC, FSLS, of Coan Eye Care in Ocoee, Fla. “CooperVision’s Brilliant Futures Myopia Management Program has several great education tools for me and my staff to use. It will be a great asset to my practice, and I am looking forward to offering this program to my patients.”

Practices who are interested in learning more about the Brilliant Futures Myopia Management Program featuring MiSight 1 day can visit the website here