Bollé Brands Announces François Benaben as President of Sport and Luxury Division

LYON, France—Bollé Brands has announced that it is welcoming François Benaben as the president of its sport and luxury division. Benaben, formerly vice president of the Rossignol Group for Europe, Asia and the Southern Hemisphere, has spent 14 years in several sales and category management positions at companies such as Danone and L’Oreal. He joined the Rossignol Group in 2011 as vice president of sales for the winter sports equipment business. In his new role at Bollé Brands, Benaben will lead the sports and luxury business with the brands Bollé, Spy, Cébé, H2Optix and Serengeti. He will join the teams based at Bollé Brands’ headquarters in Lyon, France.

Peter Smith, Bollé Brands’ executive chairman, said, “François has the right profile to bring our sports and luxury brands to the next level. The plurality of his experiences allows him to quickly understand the particularities of the different businesses under his responsibility. This new recruitment demonstrates our commitment to excellence at all levels.”