WESTBOROUGH, Mass.—BJ’s Wholesale Club (NYSE: BJ), which operates 221 membership warehouse clubs, has launched a new online shopping experience for BJ’s Optical, which allows shoppers to purchase sunglasses and prescription eyewear on Optical.BJS.com. BJ’s online optical experience also has been enhanced with virtual try-on technology that makes it easier for shoppers to find their perfect pair from the comfort of their own home, according to the announcement. There are currently 212 BJ’s Optical Centers, a spokeswoman told VMAIL. The company declined to provide additional details about the virtual try-on technology utilized on its optical website.

“We know how busy our members are, which is why we’re making it easier for them to shop for eyewear with our new online optical experience,” BJ’s Chris DeSantis, senior vice president, GMM, sundries and services, said. “We’re committed to delivering outstanding service to our members and our new BJ’s Optical experience is another example of how we’re bringing that commitment to life and helping members shop their way for everything they need.”

Shoppers can choose from a wide variety of designer and name brands on the Optical.BJs.com site, including BJ’s exclusive brands Berkley Jensen and Club DeCode. Shoppers also can visit a BJ’s Optical Center for comprehensive eye exams and to shop the latest eyewear trends.

The retailer noted that its digital expansion of BJ’s Optical is just another way BJ’s has made it more convenient for members to shop their way. The warehouse club also has recently launched an enhanced mobile app, buy online, pick-up in club for fresh and frozen items and contactless curbside pickup.

BJ's Wholesale Club operates 221 clubs in 17 eastern states.