INSIGHTS Who Are the Social Media Creators Most Trusted by Gen Z Consumers? By Staff Thursday, May 11, 2023 4:34 PM “Social media creators are the most trusted by Gen Z shoppers and are driving a majority of Gen Z shopping decisions online and in stores.”Findings from the Gen Z shopper study released by LTK, which indicated that 75 percent of Gen Z shoppers make purchases online from creator recommendations. Download “2023 Gen Z Shopper Study.”