"We know [Elon] Musk has been outspoken when it comes to the idea that Twitter should be the digital town square, giving a voice to all people and allowing free speech. What first comes to mind is brand safety and brands protecting themselves from contextually aligning themselves with harmful or non-factual content. That includes medical misinformation."

Alexandra Gilson, VP, paid social at media agency CMI Media Group, commenting to Medical Marketing & Media for its recent report, “Whither Health Care and Pharma Twitter in the Musk Era?”