“Millennials are far and away the biggest holiday spenders, exceeding every other age group by more than $600, and the average adult plans to spend $978 this holiday season.”

This according to findings from the "2023 Holiday Report" commissioned by Samba TV and conducted with research firm HarrisX, which found that Millennials plan to spend an average of $1,474 this holiday season, while Baby Boomers plan to spend an average of $626.