I’ve got just as many men as women drinking it. And it started with the millennials, but now I have people in their 40s, 50s and 60s ordering it.

Nick Zeto, the owner of Boston Beer Garden in Naples, Fla., commenting to The New York Times for its recent report, “It’s Going to Be a Big Summer for Hard Seltzer.”
According to the Times, hard seltzer sales exploded to $4 billion last year, from about $500 million in 2018. “Dozens of brands will compete to be the boozy, bubbly drink of the season,” the Times noted.