"My push is to keep patients and staff safe while maintaining the welcoming spirit of our office. I don’t want a sterile, robotic patient experience. I often use the famous axiom with staff about how we can’t always control what’s happening, but we can control how we respond to it. I am trying to do that now–respond in a responsible way that retains what patients love best about visiting our office."

Brian O’Donnell, OD, owner of New Era Eye Care in Shavertown, Pa., writing recently on Review of Optometric Business about “Preventing Patient-Flow Bottleneck and Other New Priorities.”