"Going dark did not feel like the right thing to do. At times of uncertainty consumers really appreciate having a consistent message and having brands they know and trust out there talking to them and saying, ‘Look we were here before, we’re here during, we’ll be here after and we’re going to go through this with you.’"

Birds Eye marketing director Sarah Koppens in a recent interview with Marketing Week for its report, “Birds Eye: We have a responsibility to keep advertising.”