"Resist the urge to ‘hard sell.’ There's a time to sow and a time to reap. This is the time to sow. You can reap as well, but do it by attracting, engaging and clearly being the go-to solution in your industry. Pushing too hard right now without a strategy will backfire."

Shama Hyder, founder and chief executive of Zen Media, in a recent interview with SmartBrief about business resilience. Hyder ranked as one of LinkedIn's Top 10 Voices in Marketing for four years in a row.