"Honestly, I don’t know how Amazon is going to do it this year. That’s why they shifted Prime Day to October. The transportation part of this will be really tough. They’ll do whatever they can and everyone else will try to keep up."

Zachary Rogers, an assistant professor of supply chain management at Colorado State University, commenting to Vox.com for its recent story, “Holiday shopping as we know it is over — just ask seasonal workers.” The story noted that E-commerce is “racing to adjust to unforeseen circumstances,” with a predicted “shipageddon” this year as hot items disappear early and companies “plead with consumers to order as early as possible.”