INSIGHTS Insights for 11-5-19 By Staff Monday, November 4, 2019 10:18 AM "By using click-to-mortar, brands can see which consumers visit both e-commerce and physical locations and tailor messaging and promotions specifically to them. They can study how users’ consumption habits differ when they're shopping online versus when they're shopping in person. They can make smarter decisions about where to open new stores. When online and offline are connected, it's clearer where customers are located, and brands can choose to bring new retail locations to them."Gladys Kong, chief executive officer at UberMedia, a mobile location data and insights company, writing on Forbes.com about how retail brands can use data to drive in-store sales.