Insights for 10-20-20

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"What we’re seeing in the research lately is that [successful] retailers are really pushing hard to take advantage of the new data available to them and the new data insights available from AI. The new data is market data, social media, sporting events, competitive data, location data and other non-transactional, external data that can help them understand the subtle changes in demand that can have a material impact on their ability to succeed."

Brian Kilcourse, co-founder and managing partner of RSR Research, in a recent interview with the National Retail Federation for its report, “Efficiency versus agility in the supply chain.”