"The ways in which different generations of consumers plan to shop are more nuanced today than ever before, with our over-60 shoppers driving online spend and our under-44 shoppers unconcerned about discounts and promotions."

Sarah Engel, chief marketing officer and chief people officer at the consulting firm January Digital, commenting in the recent Chain Store Age report, “Free Shipping, Returns Beat Discounts for Holiday Shopping; Health Items Top List”