INSIGHTS Consumers Less Trusting in Brands By Staff Friday, March 24, 2023 3:53 PM "Brands have a critical responsibility to their consumers to provide transparency as they shift to a first-party data ad targeting strategy."Fiona Campbell-Webster, chief privacy officer at MediaMath, commenting on a MediaMath research report which revealed that consumers currently have 10 percent less trust in brands than they did in 2022. Download the report, “Consumer Privacy Survey.”