“There is a complex relationship between consumers, privacy, and AI-driven retail experiences."

Lija Hogan, principal experience research strategy at UserTesting, commenting on findings from the global survey “Consumer Perceptions of AI in Retail and Ecommerce” that found a majority of consumers, 87 percent, are willing to share personal data to get a deal or discount despite the fact that 70 percent are worried about privacy when it comes to AI interactions.