"This was a tough quarter for Amazon with trends across every key area of the business heading in the wrong direction and a weak outlook for Q2. Bottom line: Amazon will need to find a way to recharge growth … don’t be surprised if Amazon hosts a second Prime Day this year in October to generate incremental revenues."

Insider Intelligence principal analyst Andrew Lipsman, commenting last week after Amazon reported, surprisingly, a net loss of $3.8 billion in Q1, as reported by Retail Dive in its story, “Amazon’s E-Commerce Retail Sales Fall 3 Percent in Q1 as Consumers Return to Stores”