NEW YORK—The Jobson Optical Group announced the launch of Review of Presbyopia and The Aging Eye, a digital content platform focusing on providing eyecare professionals with cutting-edge educational articles and multimedia on new technologies and care protocols for the age 45+ generation. The publication’s mission is straightforward: To reengineer the presbyopic patient journey. Jack Schaeffer, OD, FAAO, has been named chief clinical editor. A leading proponent of continuing professional education, Dr. Schaeffer, who recently sold his 18-location practice, has written extensively for numerous publications and lectured internationally.

Dr. Schaeffer currently sits on several industry boards and advisory panels. John Sailer is editor in chief. 

Dr. Schaeffer has assembled the leading authorities in their respective fields as topic channel editors, known as the EYE TEAM:

● Optical: Dr. Kirk Smick
● Contact Lenses: Drs. Jack Schaeffer, Mark Schaeffer, Brooke Kaplan, David Schaeffer
● Dry Eye: Drs. Melissa Barnett, Jackie Garlich
● Pharma: Dr. Ian Ben Gaddie
● Glaucoma: Dr. Murray Fingeret
● Refractive Surgery: Drs. Eric Schmidt, Marc Bloomenstein
● Retina: Dr. Mark Dunbar
● Aesthetics: Dr. Selina McGee
● Ocular Nutrition: Dr. Julie Poteet
 
Hear directly from the EYE TEAM on their vision for each topic channel.

 
 
“Review of Presbyopia and the Aging Eye is about optometry’s future,” said Dr. Schaeffer. “It is about learning how to accept this new ‘Generation 45+’ as a specialty in your practice, and how to incorporate all the pharmaceuticals, techniques, past, present and future to create that practice that will survive into the 22nd century.”
 
Dr. Schaeffer also expects Review of Presbyopia and the Aging Eye to help doctors build their fee-for-service business. “In the average optometry practice, 85 percent of the patients come with vision care insurance that pays one-third of their normal fees, and the reimbursement has not changed in 20 years,” he said.
 
“There certainly are viable treatment options for the 45+ patient right now, but the future holds even greater promise as companies plan a proliferation of new and improved product and technology introductions to address the growing market need,” said Al Greco, publisher and vice president, new business.

“These developments present a significant opportunity for ECPs to raise the bar in the outcomes they achieve, and the patient satisfaction levels they deliver. Education is the key to success, and Review of Presbyopia and The Aging Eye is designed to meet those educational needs as a one-stop-destination for all topics related to the 45+ eye,” Greco said.
 
Explore the website here.

In related news, Lisa Harrison Rivas has joined the team as managing editor. She’s a Mizzou graduate, with a degree in journalism. She has spent most of her career in newsrooms, with several years as a copy editor, wire editor, and reporter, and she has also worked in marketing.