NEW YORK—The readers of Vision Monday and 20/20 Magazine are being asked to share their choices for great business support partners in another challenging business year, via the new Ultimate Partners program. Nominations for 2022 are currently open and are scheduled to close at 11:59 p.m., ET, on May 8. Readers are being asked to recall when they were facing a critical challenge, in 2021 and into this year, and to salute the business partner who showed up at the right moment to reshape that problem into an opportunity or name which supplier (or representative) came to the rescue with valuable new solutions.

The Ultimate Partners program offers a chance for ECPs and optical retailers to name and describe an individual or a company that stepped up to help them best meet business challenges. These might include:

  • Critical support with product supply/back orders.

  • Financial support and payment assistance.

  • Extraordinary customer service support.

  • Creative solutions to staffing shortages/personnel support.

  • Other.
Nominators can submit up to five entries. ECPs and optical retailers can submit nominations for their Ultimate Partners here. The deadline for submissions is 11:59 p.m., ET, on May 8. Readers' submissions and stories will be reviewed by VM and 20/20 editors and the Ultimate Partners for 2022 honorees will be showcased in a special section in 20/20 and Vision Monday later this year.