EYECARE: Eye Health Raising Awareness of DES By Andrew Karp Monday, January 21, 2019 12:28 AM RELATED CONTENT MEGATREND: Screen Time Lens Solutions for Digital Eye Strain Digital Eye Strain and Myopia 49 Ways to Balance the Blues As part of its ongoing efforts to raise public awareness of digital eyestrain, The Vision Council conducted a media campaign in 2018 in conjunction with Health Vision Month in May. The Vision Council teamed up with actress, journalist, podcaster and TV host Maria Menounos—best known for her correspondence on “E! News”—for a sponsored Instagram post promoting the importance of wearing glasses outfitted with specialized lenses to protect the eyes from digital devices, highlighting product from Eyewear & Accessories (E&A) Division member Marchon Eyewear. Menounos reaches 971,000 followers on Instagram, and her post has received nearly 14,000 likes. Additionally, The Vision Council worked with fashion, lifestyle and health influencers Luke Ditella and Taylor Phillips for sponsored Instagram posts featuring the aforementioned messaging and highlighting product from E&A Division member Europa/State Optical Co. and Sunglass & Reader (SRD) Division member Costa, respectively. Ditella reaches 171,000 followers on Instagram, and his post has received more than 8,600 likes and counting. Phillips reaches 119,000 followers on Instagram, and his post has received nearly 16,000 likes. The Vision Council’s digital eye strain-focused media tour—a series of broadcast interviews with optometrist and medical adviser Dr. Justin Bazan and style expert Jenn Falik that were filmed May 2 and aired throughout the month—resulted in 28 live and live-to-tape radio and TV interviews, as well as an Audio News Release. The media tour ultimately garnered more than 13.6 million impressions. Select segments from outlets like “The Daily Buzz,” “BMORE Lifestyle” and “ABC 7 News 9 AM” are available via YouTube. The following Vision Council members were highlighted in the series: A&A Optical, B. Robinson/Legacie (RTW BluVue line), Classique Eyewear, ClearVision Optical (RTW BluTech Eyewear line), Marchon Eyewear, Marcolin Group (RTW Tom Ford line), OGI Eyewear (RTW BluLite line), FGX International (RTW Eyezen line with Essilor Group), Liberty Sport, Smith, Hoya, Zeiss Optics and CooperVision (Biofinity Energys product).