EYECARE: Coronavirus BRIEFING: The Latest COVID-19 Data Retail Sales Surged This Black Friday, Though the Day's Impact Is Diluted By Staff Wednesday, December 1, 2021 12:04 AM "What the pandemic did for retail was, it forced them to be better digital retailers."Marshal Cohen, of the market research firm NPD Group, commenting to NPR for its recent report, “Retail Sales Surged This Black Friday, Though the Day's Impact Is Diluted.”