NEW YORK—Giving Tuesday may take on a different form this year, given the enormous personal and financial brunt people have taken amid the ongoing pandemic. A new report by Piplsay brings insights into the trends that will define this celebrated day of giving, especially following a record-breaking season last year.

Giving Tuesday will not be all about the money, at least this year. The drastic lifestyle changes brought on by the pandemic may not only affect monetary donations but may also see many personally reaching out to help those in need, either in kind or through volunteering work. Even the concept of virtual volunteering seems to have picked up the pace, with people sharing useful skills or assisting others with their online activities.

So how many Americans will give back differently this Giving Tuesday? To find out, Piplsay polled 28,730 people nationwide to get some insights. Here is a summary of what we found.

• 63 percent of men plan to donate money this Giving Tuesday as compared to just 37 percent of women
• 32 percent of Gen Zers and GenXers and 36 percent of Millennials plan to donate more this Giving Tuesday
• About 45 percent of men and women plan to donate to individuals, organizations, or small businesses
• 54 percent of Millennials believe in the concept of Giving Tuesday as compared to 46 percent of Gen Zers