A newly released survey of 110 B2B companies by Digital Commerce 360  found that over half of B2B distributors anticipate minor challenges to optimizing online customer experience as they invest in e-commerce this year.

B2B sellers shifted their focus to investing more in their e-commerce sites because of COVID-19, according to Digital Commerce 360. As many survey respondents look past the impacts of the coronavirus, 45 percent said they are expecting significant challenges in securing the funds to make necessary investments in their business. An additional 59 percent are anticipating minor challenges to optimizing the customer experience, but 42 percent of B2B distributors aren’t expecting any issues when it comes to selling to the end customer, Digital Commerce 360 said.