EYECARE: Coronavirus BRIEFING: The Latest COVID-19 Data Average Easter Spending Expected to be Highest on Record, NRF Survey Says By Staff Thursday, April 1, 2021 4:18 PM WASHINGTON—Consumers plan to spend an average of $179.70 this Easter, the highest figure on record, according to results of the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. A total of 79 percent of Americans will celebrate the holiday and spend a collective $21.6 billion, down slightly from last year's pre-pandemic forecast of $21.7 billion.“With new stimulus funds from the President’s American Rescue Plan, positive trends in vaccinations and growing consumer confidence, there is a lot of momentum heading into the Spring and holiday events like Easter,” said NRF president and CEO Matthew Shay. “Many have figured out how to celebrate holidays safely with family and that is reflected in consumer spending this Easter.”Easter gifts, food and candy are the biggest drivers of growth this year. Consumers plan to spend an average of $31.06 on gifts (up from $27.91 in 2020), $52.50 on food (up from $51.76) and $25.22 on candy (up from $23.30).As more and more individuals become vaccinated, consumers are planning to celebrate in ways they might have missed last year due to COVID-19. The newest CDC guidance on gatherings means some families might be able to plan a festive meal with vaccinated family members or take advantage of warmer weather and gather outside.