NEW YORK—The national average for gross revenue at ECP locations increased last week, Jan. 10-16, at a rate of 5 index points. That places gross revenue at a level well below (-13 index points) where it was at this point in time (Week 3) last year, slightly below (-4 index points) where it was in 2020, and slightly above (2 index points) where it was in 2019, according to Jobson’s most recent Practice Performance Tracker.
All optical sales categories increased last week except for contact lenses. Exams/refractions experienced the strongest increase at a rate of 10 index points, while both frame units and lens pairs were up 4 index points. The contact lenses category was the only one to decline, at a rate of -7 index points.
With most optical sales increasing last week—three categories, gross revenue, contact lenses, and lens pairs—are above an average week in 2019, which is the index baseline assigned a value of 100 for this Optical Business Tracker. Frame units and exams/refractions remain below an average week in 2019.
Jobson Optical Research selected 1,500 optical locations that have been operating and reporting their sales to its partners, GPN and ABB Analytics, since 2019. The index has been rebased to an average week in 2019. Going forward, this new index base will be used as an arbitrary benchmark and assigned a value of 100.
Click here to view the complete Jobson COVID-19 Performance Tracker