NEW YORK—The national average for gross revenue at ECP locations increased last week, Dec. 5–Dec. 11 when compared with the previous week at a rate of 1 index point. That places gross revenue at a level 4 index points above where it was at this point in time (Week 50) when compared with last year, 3 points above the same period in 2020, and 6 points above 2019, according to Jobson’s most recent Practice Performance Tracker.
 
Optical sales categories were scattered last week when compared with the previous week, at rates of 1 index point for gross revenue, exams/refractions, and frame units, 0 index points for lens pairs and -3 index points for contact lenses. When comparing last week’s optical sales with the same period last year, all categories were down besides one, ranging from the highest increase of 4 index points for gross revenue to the greatest decrease of -3 index points for frame units and lens pairs.
 
The other categories decreased at rates of -2 index points for exams/refractions and -1 index point for contact lenses.
 
Even though all optical sales categories were scattered last week, every category reached levels at or above an average week in 2019 with the exception of one—the index baseline assigned a value of 100 for this Optical Business Tracker. These ranged from a high of 119 index points for gross revenue to a low of 90 index points for contact lenses. The other three categories reached 102 index points for exams/refractions and frame units, and 101 points for lens pairs.
 
Jobson Optical Research selected 1,500 optical locations that have been operating and reporting their sales to its partners, GPN and ABB Analytics, since 2019. The index has been rebased to an average week in 2019. Going forward, this new index base will be used as an arbitrary benchmark and assigned a value of 100.
 
Click here to view the complete Jobson COVID-19 Performance Tracker