Coronavirus BRIEFING

Optical Sales Remain Flat as COVID-19 Cases Increase, Jobson Tracker Says

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NEW YORK—As COVID-19 cases increase exponentially throughout the U.S., jumping from 10 million to 11 million cases nationwide over the past week, according to The COVID Tracking Project, optical sales remained flat for frame units, according to the Jobson COVID-19 Practice Performance Tracker. For the week of Nov. 9-15, optical sales increased 1 index point in three service/product categories (gross revenue, exams/refractions, and lens pairs), and decreased by 1 index point in contact lens sales. Regionally, most service/product categories showed little change in optical sales in most regions, either remaining flat or increasing by 1 index point.

Contact lens sales were either flat or down (by as much as 3 index points in the West), except in the Northeast, which saw contact lens sales increase by 2 index points. The Northeast was the only region showing slightly more increased sales overall, ranging from 1 index point for exams/refractions and frame units to 3 index points for gross revenue.

This corresponds with the Northeast being the only region with two states (Connecticut and Rhode Island) indicating a downward trend of COVID cases, according to the Johns Hopkins Coronavirus Resource Center,  at press time. Georgia was the only other state also indicating a downward trajectory of cases. All other states experienced increasing cases of coronavirus.

The Jobson COVID-19 Practice Performance Tracker data is compiled by Jobson Research from GPN and ABB Analyze data. Another element of the report illustrates Consumer Sentiments about the COVID-19 response and purchasing intentions, with data supplied by The Vision Council. 

This index baseline was developed by Jobson Research from total sales from an average 7 days in the first quarter of 2019.

Click here to view the complete Jobson COVID-19 Performance Tracker