Coronavirus BRIEFING

Reconfiguring the Plan


A few weeks ago, I sent an email to people across the optical community asking if they could share a “good news” story. The idea was to collect these positive narratives and put them into a VMAIL Weekend feature. I called it a search for the “silver lining,” basing this on the assumption that there really is “good” sprinkled around and within the dark clouds of the coronavirus pandemic. Sure enough, the responses I received were great. Darren Horndasch, president and chief executive of Wisconsin Vision, had a great story about a surprise birthday party organized and kept secret by the management team and ownership at the optical retailer. Truly evidence that people enjoy doing good things for others. Read More