Coronavirus BRIEFING

The Second Covid-19 Spike Is Forcing Retailers to Refocus on E-Commerce

"Looking at all the trends and indicators, we expect that Covid-19 will make this a tough holiday season for retailers’ brick-and-mortar channels, even for those who have seen stronger than expected performance. Shoppers themselves will remain wary of physical commerce touchpoints. This can further depress or stop foot traffic altogether. Instead, companies should be preparing to meet the demands of much higher online sales."

Raghav Sharma, co-founder of AR-powered virtual fitting room solution Perfitly, commenting to for its recent report, “The second Covid-19 spike is forcing retailers ….. to refocus on e-commerce.”