EYECARE: Coronavirus BRIEFING: Business Updates Macy’s CEO Says Company Is Already Benefiting From Vaccinations and Stimulus Checks By Staff Monday, April 5, 2021 12:01 AM We’re still taking a conservative view to this year. We’re more conservative in the front half than the back half, but it’s positive momentum that we’re bringing into this quarter with us. Macy’s chief executive Jeff Gennette, commenting late last week to CNBC’s Jim Cramer in a “Mad Money” interview. Gennette said business from loyal Macy’s customers is already up 10 percent from the company’s fourth quarter.