"Shoppers don't see channels, they see one shopping experience however they shop. The days of siloed, omnichannel operations are out of step with how people shop today.”

Matthew Guiste, retail industry lead, Zebra Technologies, commenting on his company’s 15th annual Global Shopper Study, which also indicated consumers are returning to shop in physical retail locations in similar numbers prior to the pandemic. Read highlights from the study, “Shoppers Embracing Self-Serve, DIY in Retail Stores.”