FARMERS BRANCH, Texas—National optical retailer Eyemart Express has announced the launch of a new e-commerce site. Designed to offer best-in-class web technology with a human touch and industry-best delivery speed, the company noted that the site, combined with Eyemart's nationwide network of 250 stores staffed by optometrists and including in-store labs, represents an omni-channel proposition in the optical market. Customers can use the site to schedule eye exams and order prescription glasses, delivered to home in just a few days.

 
 Eyemart Express prescription frames made by a local lab specialist and delivered to an e-commerce customer with a personalized note.
  
"The opportunity to offer our distinct value—which combines hyper-local community engagement with unparalleled service and speed—on a national scale will enable us to grow our business and tap into new markets," said Eyemart Express CEO Mike Nuzzo. "We will continue to elevate our brand, deepen our connections in the communities we serve, and strengthen our long-standing relationships with local doctors who are passionate about the care they provide."

Eyemart Express also recently updated the look and feel of its brand, focusing on 'See the Moment,' which the company noted represents the speedy, high-quality service that customers value, as well as its dedication to ensuring customers don't miss key moments in their lives, the company said.

For more information, or to experience the new e-commerce site, click here.