EYECARE DryEye Rescue Launches Vision Rescue to Serve Broader Eyecare Market By Staff Monday, October 28, 2024 12:15 AM BOCA RATON, Fla.—DryEye Rescue, a company offering marketing solutions for eyecare providers in the dry eye space, has announced the launch of Vision Rescue. This new initiative aims to address the growing needs of eye doctors who focus on areas beyond dry eye care by offering an expanded range of specialty products that support overall daily eye health. With the launch of Vision Rescue, the company noted, it is expanding its offerings to provide better support to both private practices and independent corporate eyecare professionals with tailored solutions that meet the evolving needs of their patients. "We've heard from many doctors who wanted a platform that could support more than just dry eye care," said Dr. Aaron Evans, co-founder and CEO of DryEye Rescue. "Vision Rescue allows us to provide solutions for a wider variety of eye conditions while maintaining the same high-quality service and product offerings our customers rely on." The company shared that Vision Rescue is continuously expanding its selection of products to address a growing range of eye conditions beyond dry eye, enabling doctors to provide more comprehensive care to their patients. All products available through DryEye Rescue will be offered on Vision Rescue at the same wholesale and patient pricing, ensuring transparency and consistency for customers. Vision Rescue's kiosk display. According to the announcement, eyecare professionals participating in the rescue referral programs will continue to have their sales recorded via their custom coupon codes. These codes are valid on both the DryEye Rescue and Vision Rescue websites. When signing up, doctors can choose to participate in either Vision Rescue or DryEye Rescue, based on their practice focus and business needs. The company noted that Vision Rescue will not initially launch with a doctor locator feature, but has plans in place to introduce this tool soon. Vision Rescue is an extension of DryEye Rescue, not a separate entity, the company said. While its branding closely aligns with DryEye Rescue, Vision Rescue features its own dedicated website, where customers can explore an expanded range of product offerings. "Our new brand for Vision Rescue builds on the heart of DryEye Rescue," said Thiago Pinheiro, co-founder and marketing director at DryEye Rescue. "We chose the heart because dry eye disease was overlooked for years, and we wanted to bring excitement to this segment. With Vision Rescue, we used vibrant colors to carry that excitement forward and swapped the drop for an eye to represent broader eye health."