NEW YORK—There’s a hashtag for just about everything. Not sure what to make for dinner tonight? Try #foodie to see what looks good. Not sure what to wear? Try #fashionblogger to see how the trendiest people are putting their outfits together every morning. Not sure what kind of frames your customers are looking for? Try #ihavethisthingwithsunglasses. @ihavethisthingwithfloors, an Instagram account with over 800,000 followers, started the popular hashtag #ihavethisthingwithfloors years ago. Since then, #ihavethisthingwith has taken off—there’s #ihavethisthingwithframes, #ihavethisthingwithglasshouses, #ihavethisthingwithplants, and, of course, #ihavethisthingwithsunglasses. The hashtag is a place for sunglass lovers to gather, to show off,and to interact—and it’s a great place for independents to grab inspiration.
For designers, the hashtag shows off what trends customers are buying into, what’s lacking and how they’re styling the frames they have. And for owners of independent boutiques, it’s a great place to see what frames people are buying—and which ones they’re showing off on social media. After all, a happy customer taking to Instagram is the best free advertisement in the world. For independents who are bulking up their social media presence, it’s also a good hashtag to use and follow, two things which will help boost engagement and build a community.
Head over to Instagram to check the hashtag out—or take a look at some of the posts we’ve compiled to show off just how useful #ihavethisthingwithsunglasses can be.
The frame display in Saks Fifth Avenue sparks inspiration for one shopper.
A blogger looks back—and shows off her frames in the hashtag.
An Instagram user takes to the hashtag to show off their sunglasses collection.
Frames are the best travel accessory—and so is an Instagram post.