NEW YORK—A visit to the optometrist’s office is a unique experience in the health care world, because it often means that patients get to come away with something exciting—new glasses. While many patients dread all forms of doctors’ appointments, there’s no denying that the new frame feeling makes any and all time spent in the optometrist’s chair worth it, and, for many ECPs, it’s also part of their job that they want to share with all.

Social media is the perfect place for sharing frame success stories, and especially Instagram, which is particularly focused on photo and video. Snapping a picture of patients in their new frames is a great way to attract future patients and show current patients what’s in stock—and some ECPs take things to the next level by setting up a special location in-store for clients to have their own, miniature, frame photoshoot.

This week, we’re taking a look at a few of these dedicated photo backgrounds, which can help take your Instagram presence to the next level.

The team at Rae & Rae Opticians in York, England, has a fun, opti-themed wall for patients to pose in front of. Here, Maria’s Kirk & Kirk frames just happened to match the wall perfectly. Image via raeandraeopticians on Instagram.


Specs Optical in Saratoga, California, has a photo location decked out in beautiful, colorful flowers that make all their images a total scroll-stopper. Image via specs_optical on Instagram.


At Eyes on Litchfield in Litchfield, Connecticut, the photo wall features a blown up Snellen Chart. Image via eyesonlitchfield on Instagram.


In San Diego, the team at Dr. Chinn’s Vision Care set up an amazingly colorful wall that flatters everyone—and every frame. Image via drchinnsvisioncare on Instagram.


San Luis Obispo, California-based Urban Optics has a sweet, simple and calming wooden wall set up for photos—a perfect way for happy patients and their frames to truly shine. Image via urbanopticsslo on Instagram.