BUSINESS: The Independent Eye: Biz Tactics Free Back-to-School, Back-to-Learning Guide Helps ECPs Communicate to Parents About Kids’ Vision By Staff Wednesday, August 19, 2020 12:53 PM NEW YORK—The major uncertainty and parental anxiety over this season’s back-to-school, back-to-learning is at its highest levels, due to concerns about COVID-19 around much of the country. The folks at EyeCarePro have designed a free downloadable guide for ECPs to use to help parents recognize that “healthy vision for kids is still essential to a life of learning and success.” The guide, a multi-touch, integrated marketing campaign, helps ECPs get the word out to parents that now is the time to get their kids’ yearly exams. It gets the campaign out on social media and also creates messages for practice websites. The download form enables practices to specify practice specialties if they want to highlight those.The campaign features several different social media posts with images, an email campaign, website graphics and a reception desk or community board poster. ECPs and EyeCarePro clients can download the full campaign or individual components, depending on their needs. EyeCarePro offers a range of website, SEO and specialized digital marketing campaigns for over 1,800 vision care clients, from single-doctor community practices to multi-location groups.