BUSINESS: Retailers Texas Optometric Practice Opens First Privately-Owned Zeiss Vision Experience in the U.S. By Staff Friday, July 29, 2022 12:27 AM The new Eyecare Leaders store in Pearland, Texas is the first privately-owned eyecare practice in the U.S. to feature the Zeiss Experience. PEARLAND, Texas—Zeiss Vision Care is celebrating the opening of the first privately-owned optometry practice in the U.S. to feature a Zeiss Vision Experience. The practice, Eyecare Leaders in Pearland, Texas, offers what Zeiss called a “thoroughly modern and immersive patient experience with Zeiss’ more than 175 years of optical expertise.” Zeiss executives will join the Eyecare Leaders team today at their new location here, along with representatives of the Pearland Chamber of Commerce, for a ribbon cutting ceremony. The practice is owned and operated by Joseph Nguyen, OD and Mary Nguyen and is their third optometry practice in the greater Houston metropolitan area.Though Eyecare Leaders boasts the first Zeiss Vision Experience in the U.S., the concept has proven to be successful in other countries. In total, there are 250 independently-owned Zeiss Vision Experience stores globally. The Eyecare Leaders store features the latest innovation in conducting eye exams and shopping for eyeglasses. The cutting-edge practice offers patient-focused services from precise vision measurements and lens consultation, all the way through frame selection. The Eyecare Leaders Pearland Team: (L-R) Joseph Nguyen, OD, Mary Nguyen and an associate. “With the rapid uptick in online shopping over the past decade, today’s consumers expect immersive shopping experiences when they visit a brick-and-mortar location,” said Andrew Hyncik, vice president of marketing for Zeiss Vision Care. “Shopping for new eyeglasses is no different. In a Zeiss Vision Experience store, all steps of the vision shopping experience are elevated to the same level of importance, from the initial eye exam to the lens recommendation and ultimately the frame selection.” In 2021, Zeiss unveiled the Zeiss Vision Experience at the opening of the company’s new U.S. headquarters in Hebron, Kentucky, as VMAIL reported. The headquarters facility includes a full build-out of the unique Zeiss design concepts. The showroom and core themes provide independent eyecare providers with inspiration on how to design and implement a Zeiss Vision Experience in their own practices. “After unveiling the Zeiss Vision Experience concept in Kentucky last year, it’s truly inspiring to see the design elements come to life in a real optometry practice,” said Jens Boy, president of Zeiss Vision Care North America. “We’re proud to partner with Eyecare Leaders and look forward to offering Pearland residents our most innovative technology and products.” The ribbon cutting will kick off a two-day celebration of the grand opening of the new Eyecare Leaders optometry practice. “After many years of experience as an optometrist, I’ve learned that the quality and precision that Zeiss offers my patients is unmatched,” said Dr. Joseph Nguyen. “Promoting eye health is at the core of our practice, and we’re thrilled to partner with Zeiss to bring the Zeiss Vision Experience to the Pearland community.”