The Robot in the Room

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Whether it’s automated assistants in their homes, smart devices in their hands or virtual experiences in the store, consumers are actively embracing the role of technology in their everyday lives. And they are sending early signals in terms of what this means for their shopping behavior and expectations.

Consumers’ choices in terms of where, how and why they buy are redefining retail and creating a new playbook for the industry. For the Summer 2019 Consumer View, the National Retail Federation surveyed consumers to understand the role technology plays in their shopping decisions. More than three out of five consumers recognize the role retailer investments in technology have played in improving their experience across online, stores and mobile. They're also eager to embrace new solutions that will further streamline how they browse and buy.

Click through the latest report to see what today’s shoppers view as a "must have" when it comes to retail technologies and how they feel about emerging innovations like social shopping, voice assistants and augmented reality.