National Retail Federation’s Survey Examines Convenience and Consumer Behavior

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Consumers’ choices in terms of where, how and why they buy are redefining retail and creating a new playbook for the industry. Nation Retail Federation’s Consumer View is a recurring look at the consumer forces that are shaping retail. For the Winter 2020 Consumer View, NRF surveyed consumers to understand the role convenience plays in their shopping decisions. Over 9 in 10 are likely to choose a retailer based on convenience, and these shoppers are looking to retailers to help them save even more time and effort in their busy lifestyles.

Click through the latest report to uncover how convenience shapes today’s shopping and the future role of convenience for the retail industry.

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