BUSINESS: Research + Stats Marketers ‘Increasingly Turn to TikTok’ to Drive Influencer Marketing Effort, According to Research Report By Staff Friday, January 21, 2022 3:18 PM NEW YORK—Where’s the peak for TikTok? That’s a question some marketers are asking as they observe the social media channel grow in importance as a rapid rate. Indeed, U.S. marketers' interest in TikTok for influencer marketing has “skyrocketed since early 2020, as the app has transformed from a novelty to a social media mainstay,” according to a recent eMarketer report. Nearly two-thirds of U.S. influencer marketers plan to use the video sharing app in 2022.According to the report, 36 percent of U.S. marketers used TikTok for influencer marketing in 2020, which represented 33 percent growth from the prior year. That number rose slightly to 42 percent in 2021. This percentage will continue to rise to the end of the research group’s forecast period in 2025. TikTok will continue to close the gap with Facebook for influencer marketing use, eMarketer reported.In addition, only Instagram and Facebook beat out TikTok's popularity among influencer marketers. More marketers plan to use TikTok than YouTube, Twitter or Snapchat in 2022, according to the research firm.