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PINELLAS PARK, Fla.—Transitions Optical Inc. has named the finalists for its annual Transitions Innovation Awards program, which recognizes both individuals and companies for their innovative efforts to support the Transitions brand over the past year. The finalists and winners will be honored during Transitions Academy, which runs Feb. 2 through Feb. 5, 2020, in Orlando. “Our finalists have displayed a passion for the Transitions brand that is truly unmatched,” Jose Alves, general manager, Americas, Transitions Optical, said in the announcement. “Through their creativity and ingenuity they have taken our products and brand to the next level. We cannot thank these businesses and individuals enough for their loyalty and willingness to promote the brand.”

The categories and the finalists for the awards are:


2019 Transitions Brand Ambassador


The Transitions Brand Ambassador award celebrates an individual who best showcases their dedication to be an influential advocate of the Transitions brand. The 2019 finalists include:

• Edward C. August, Professor – CUNY, MBA, ABOM, and president of August Enterprises (Cranford, New Jersey)

• Daniel Brunson, Optician – Hicks Brunson Eyewear (Tulsa, Okla.)

• Jennifer Chinn, O.D. – Dr. Chinn’s Vision Care  (San Diego)

• Roxanne Fermin, O.D. – Priority Vision Optometry (Los Angeles)



U.S. Eyecare Practice of the Year


The U.S. Eyecare Practice of the Year title recognizes independent eyecare practices in the U.S. that are actively promoting healthy sight to their patients and within their local communities, and who have demonstrated excellence in supporting the Transitions brand. The 2019 finalists include:

• Springhill Eyecare (Springhill, Tenn.)

• Associates in Family Eyecare (Johnstown, Pa.)

• Lake Havasu Family Eyecare (Lake Havasu City, Ariz.)



Canadian Eyecare Practice of the Year


The Canadian Eyecare Practice of the Year title recognizes independent eyecare practices in Canada that are actively promoting healthy sight to their patients and within their local communities, and who have demonstrated excellence in supporting the Transitions brand. The 2019 finalists include:

• Eye Station Optical (Richmond, British Columbia)

• LOPTICIEN.CA (Rosemère, Quebec)

• Vision Care Centre (Scarborough, Ontario)



U.S. Retailer of the Year


The U.S. Retailer of the Year title is awarded to a retailer in the United States for actively supporting the Transitions brand and demonstrating a commitment to enhancing the vision of their customers and communities. The 2019 finalists include:

• Henry Ford OptimEyes 

• Costco Optical 

• LensCrafters 



Canadian Retailer of the Year


The Canadian Retailer of the Year title is awarded to a retailer in Canada for actively supporting the Transitions brand and demonstrating a commitment to enhancing the vision of their customers and communities. The 2019 finalists include:

• Grimard Optique 

• Costco Optical 



Best in Marketing


Best in Marketing honors an individual or company for their creative and strategic marketing tactics to effectively promote the Transitions brand or Transitions family of products among customers or within their communities. The 2019 finalists include:

• Springhill Eyecare (Tennessee)

• Value Optical (Trinidad)

• Bonlook (Canada)



Best in Training


The Best in Training award celebrates an individual, company or educator that has shown creativity in developing or offering training and education opportunities that include dispensing photochromic lenses, the Transitions brand or Transitions family of products. The 2019 finalists include:

• Walman Optical

• Costco Optical - Canada 

• LensCrafters